The Zulu tribe is the most successful was the most feared tribe in Africa. We did not create the branding purely by design we have evolved the concept and feel it is a symbolic and strong brand.
“Software for Business Warriors” is our slogan. Meaningful outcomes for our customers (business warriors) are the focus of the software and services that we develop and provide.
The Masthead drawing is Shaka named after the great Zulu Warrior Shaka Zulu. The key to creating a warm embrace with our customers and prospects was to make him a softer and friendly character.
For Zulu eDM we used Shaka with his spear which represents the targeting of the platform with him viewing the campaign on his mobile device. The slogan, Target anyone, anywhere encapsulates what the product allows users to achieve.
For Zulu eLearning we created Shaka with glasses, a Mortar, certificate and mobile device. This adds brand familiarity to the product and also creates a sense of interest as to how we can dress up the core masthead.
We have also leveraged the brand by linking to African themes such as using the term Ubuntu to refer to our corporate culture. Ubuntu is term that implies a kindred spirit amongst equals. We have defined our Ubuntu values to be:
- Trust & Respect
- Integrity & Honesty
- Passion, goals & teamwork.